Al Salam Bank Wins “Best Marketing Initiative of the Year – Bahrain 2023”

Al Salam Bank Wins “Best Marketing Initiative of the Year – Bahrain 2023”

Al Salam Bank has won the “Best Marketing Initiative of the Year – Bahrain 2023” Award from the International Business Magazine Awards 2023. This achievement reflects the success of the Bank’s “Inspired to Grow” campaign which aims to increase green areas in Bahrain, in line with the strategies of the Supreme Council for Environment and the Sustainable Development Goals. The initiative took place across a six-month period from November 2022 to April 2023. The “Inspired to Grow”campaign aimed to contribute to reducing the Bank’s carbon footprint and mitigating the risks of climate change in line with national objectives to make Bahrain greener. As part of its Environmental, Social, and Governance (ESG) principles, the Bank strives to leave a positive impact on the community in which it operates.The campaign achieved wide success with the distribution and planting of over 20,000 trees across various areas in Bahrain. The platform included interactive segments and experiences inspired by the Bank’s pillars, values, and leading banking history, as well as its achievements and sustainable growth journey, including a planting corner, in which a seedling was planted in Bahrain for every visitor to the campaign’s platform at City Centre Mall.Commenting on the accomplishment, Mr. Mahmood Qannati,