Bahrain’s Al Salam Bank launches ‘Inspired to Grow’ campaign

Bahrain’s Al Salam Bank launches ‘Inspired to Grow’ campaign

Bahrain - Al Salam Bank has unveiled a nationwide campaign under the theme of ‘Inspired to Grow’, celebrating the bank’s new chapter of accelerated growth.

Inspired by the bank’s commitment to supporting the social and financial wellbeing of the local community, as well as its Environmental, Social and Governance (ESG) obligations, the campaign aims to engage the entire community in a tree-planting initiative for a greener Bahrain. A series of Inspired to Grow mall activations began last week at City Centre Bahrain and will continue from November 23 to 26.

The launch of the Inspired to Grow campaign follows the bank’s successful completion of a $2.2 billion transaction with Ithmaar Holding to acquire Ithmaar Bank’s consumer banking business and a selection of other assets which cements Al Salam Bank’s position as the kingdom’s largest Islamic bank. The transition of Ithmaar bank’s consumer banking business to Al Salam Bank is set to be completed by the end of 2022 leading to an enhanced banking experience for retail clients, who will benefit from a combined workforce and an expanded network of branches and ATMs.

Special giveaway

To encourage engagement in the campaign, everyone visiting the Inspired to Grow mall activations will receive a special giveaway. For