Zain Bahrain launches new fintech company, Bede app

Zain Bahrain launches new fintech company, Bede app

Bahrain - Zain Bahrain, a leading telecom services company, has launched its new fintech company and Bede app as it seeks to change traditional methods of financial services by providing the latest technologies and solutions, supporting innovation and fintech development, in line with the kingdom’s comprehensive development goals.

Announcing the new venture at a glittering ceremony held last night (February 6) at the Ritz-Carlton, Zain Bahrain said the 'Bede App in Bahrain marks a significant milestone in Zain FinTech's journey across its country markets and the kingdom's digital landscape, to drive financial inclusion and revolutionise the growth of the regional fintech ecosystem.

Zain FinTech is the financial services arm of Zain Group and plays a key part in Zain’s ‘4Sight’ strategy by overseeing Zain’s fintech services across its operations in the Middle East and Africa.

It focuses on rolling out innovative products and services related to payments, remittances, credit cards and micro-finance within the Zain ecosystem and beyond.

Speaking at the launch, Minister of Finance and National Economy Shaikh Salman bin Khalifa Al Khalifa, said: "The private sector is playing a pivotal role in driving development through the implementation of quality initiatives and programmes that create promising opportunities for all."

Bahrain, he stated, was committed