African Smartphone market grew 12% in Q3 2023 —Report

African Smartphone market grew 12% in Q3 2023 —Report

IN the third quarter of 2023, the African market had a 12 per cent year-on-year increase in smartphone shipments despite economic challenges.

According to the most recent study from global research firm Canalys, 17.9 million cellphones were supplied to the continent during the period under evaluation.

This occured despite macroeconomic challenges, import limitations, and unpredictable currencies in important markets.

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According to Canalys, the global smartphone market fell by 1 per cent during the same time period.

The Canalys research, TRANSSION, the mobile group that includes the Tecno, Infinix, and iTel brands, maintained its market leadership and recorded 9 per cent yearly growth, securing a strong 48 per cent market share.

The company is growing its footprint strategically, especially in emerging markets, focusing on price bands below $100.

Samsung, which saw a 13 per cent drop in sales of its mid-to-high-end handsets, managed to hold into second place with a 26 per cent market share.

Significant investments, particularly in the Egyptian market, propelled Xiaomi and OPPO’s remarkable comebacks, resulting in remarkable yearly growth rates of 100 per cent and 259 percent, respectively, and helped them post positive Q3 results.

The renowned Number series from Realme contributed to an outstanding 11 per cent rise. The C series,