FlapKap – A fintech revolutionizing e-commerce and SAAS growth in MEA – Launches and completes $1.2 Million fundraise

FlapKap – A fintech revolutionizing e-commerce and SAAS growth in MEA – Launches and completes $1.2 Million fundraise

Cairo, Egypt – 22 March 2022 – FlapKap, a company revolutionizing e-commerce and SaaS growth in the MEA region, announces its launch and successful completion of a $1.2 million fundraise. The fundraise was led by A15, the leading MENA venture capital firm, and one of the most prominent backers of early-stage start-ups in the region.

FlapKap is the regionally contextualized version of Clearco and Wayflyer and the first company of its type in the Middle East. Its primary value propositions are twofold: first, it offers online businesses AI-based insight to help them optimize their advertising spend and maximize profits. Then, it offers these businesses revenue-based flexible payment terms, on that advertising spend, to ensure sustainable growth without cash constraints.

Currently operating in the UAE and Egypt, FlapKap will soon launch in Saudi Arabia. The company also expects wider MEA expansion and rapid merchant acquisition.

FlapKap’s management team has a proven entrepreneurial track record in e-commerce, media, and digital banking. Co-founder/CEO is Ahmad Coucha – the co-founder of MENA’s leading advertising agency Kijamii and a Harvard graduate. The founding team also includes Khaled Nassef, co-founder/CTO and formerly of German neobank N26 and Amazon; Amr Gamal, COO, former McKinsey and