Geidea partnering with ACT to foster e-payment solutions in the Egyptian hospitality sector

Geidea partnering with ACT to foster e-payment solutions in the Egyptian hospitality sector

Cairo, Egypt – Geidea, a leading fintech company in the region, Advanced Computer Technology (ACT) the leading system integrator in the hospitality sector has forged a new strategic partnership to power the transformation of payments in the hotels and restaurants market in Egypt. The deal was signed on the sidelines of HACE- Hotel Expo, the leading exhibition for hotels and restaurants equipment in Egypt.

The partnership, which will see Geidea digital payment solutions plugged into ACT customers' existing technologies, will provide hospitality businesses with improved operational efficiencies by eliminating human errors that occur during the customer payment process on point-of-sale (POS) machines. With more than 34 years of experience in the hospitality sector, the agreement will allow ACT to empower nearly all high-end hotels and restaurants in Egypt with the ability to deliver a seamless payment experience to their guests.

Ahmed Nader, Country General Manager, Geidea Egypt said: "Geidea's new partnership with ACT represents an important step forward for us, as we set out to widen access to the benefits of the digital economy. Our solution will support hotels and restaurants by providing them with scope to optimize their revenue streams, simplify their operations and better serve their guests."

Sameh Elmallah, CEO, ACT