ValU and PayTabs Egypt partner with TicketsMarche to offer convenient payment solutions for entertainment goers

ValU and PayTabs Egypt partner with TicketsMarche to offer convenient payment solutions for entertainment goers

Cairo: valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling fintech platform, and PayTabs Egypt, an affiliate of EFG Hermes Holding and MEASA’s award-winning e-payment powerhouse, announced today that they have signed a partnership with TicketsMarche — Egypt’s leading provider of tickets and the gateway to the country’s entertainment industry — to allow customers to finance and pay for their ticket purchases through valU and PayTabs Egypt. The partnership will also give entertainment goers who use valU exclusive pre-access to some of the country’s biggest events in sport, art, theater, and comedy.

Commenting on the partnership, Walid Hassouna, CEO of valU, said, “We are incredibly excited to have TicketsMarche on-board our partner network and to be working alongside PayTabs Egypt to bring seamless and secure BNPL financing solutions to TicketsMarche’s customers. With tourism ramping up and COVID-19 restrictions lifting, the country’s entertainment industry is bustling with events that are bringing people together once again. Conversely, high inflation has blunted customer purchasing power, lining the partnership up perfectly with the needs of our clients and market realities as we work to bring innovative solutions that ease day-to-day financial burdens and empower customers to attain their desired lifestyles.”

Egypt boasts a strategic, diverse, and competitive entertainment