Walid Hassouna becomes solely dedicated to valU in Egypt

Walid Hassouna becomes solely dedicated to valU in Egypt

Egypt - EFG Hermes Holding announced today the transfer of Walid Hassouna from his position as CEO of the firm’s Non-Bank Financial Institutions (NBFI) Platform to focusing solely on managing and driving forward Egypt’s leading buy-now, pay-later (BNPL) lifestyle-enabling fintech platform valU.

The decision to appoint Hassouna as CEO of valU follows the remarkable success the brand has achieved in a short span of five years, becoming one of the fastest growing BNPL players in MENA as a result of expanding its network of locally and regionally renowned partners and continuously charging the market with a multitude of financing solutions.

Recently, the company succeeded in attracting interest from renowned global corporations such as Amazon and the Alhokair Family. Believing in the growth prospects within the BNPL market and the need for a dedicated leadership to expand valU’s operations further, the management change also prepares valU for potential public or private equity offerings in the medium term.

Hassouna — who was appointed as CEO of the firm’s NBFI Platform and Group Head of Debt Capital Markets in 2016 — boasts a remarkable track-record, significantly contributing to the success of valU and the NBFI platform at large.

Since his appointment, he has played an undeniable role