World Bank’s IFC leads $25m funding round for Egypt’s e-commerce platform Brimore – The National

World Bank’s IFC leads $25m funding round for Egypt’s e-commerce platform Brimore – The National

Brimore, a Cairo-based social e-commerce platform connecting suppliers to community sellers, closed its series A round of $25 million.

The funding round was led by the World Bank's International Finance Corporation and early stage investment venture capital company Endure Capital.

The money will be used to grow the company's products and suppliers, double the number of employees and boost the social commerce app's reach throughout Africa, Brimore said on Monday.