Gulf Bank: ‘Mission 1200’ gains 10 million views

Gulf Bank: ‘Mission 1200’ gains 10 million views

KUWAIT: As part of its efforts to provide the best services and benefits to customers, Gulf Bank launched its Ramadan marketing campaign “Ready? Transfer!” which continues to garner millions of views daily – attracting customers who want to benefit from the ‘Get Cash in A Flash’ offer, which includes a cash gift of up to KD 1,200.

Gulf Bank’s Deputy General Manager of Consumer Banking, Najla Al-Essa, commented: “Gulf Bank has always been, and will continue to be part of the community, and this is the bank’s promise and motto. This year’s Ramadan TVC “Mission 1200,” was a testament of the special relationship that the bank has with its customers –exceeding 10 million views throughout various social media channels, in addition to receiving over 30 million impressions and 234,000 competition engagements, following its launch on the second week of Ramadan.”

Al-Essa added: “As usual, we are keen to annually achieve marketing excellence during the holy month of Ramadan, and for this reason, this year’s marketing idea was no exception, and was launched to the moon. The idea was inspired by the sighting of the crescent during Ramadan, with the set representing a spacecraft on the moon, and a script that highlights the