Gulf Bank of Kuwait onboards Mastercard’s online checkout service, ‘Click to Pay’

Gulf Bank of Kuwait onboards Mastercard’s online checkout service, ‘Click to Pay’

Gulf Bank of Kuwait (GBK), one of the leading banks in Kuwait, and Mastercard have partnered to enable local merchants to benefit from frictionless online checkout technology that removes the manual card and password entry for online shoppers.

Featuring advanced payment technology built on industry standards and intelligent security from Mastercard, Click to Pay is a simple, secure, and consistent way for consumers to check out online across any device and participating merchants.

Once registered, shoppers can simply start the checkout process, and intelligent consumer recognition will retrieve cards securely stored in their profile to complete the payment, thereby eliminating the need to remember passwords, and resulting in faster checkouts without compromising security.

The innovative embedded Click to Pay experience will be available via the latest version of Hosted Checkout technology, powered by Mastercard Payment Gateway Services, which means that merchants can offer this new convenient payment method with minimal effort on their end. At the same time, it allows merchants to improve their approval rates by using sophisticated tokenization technology and increase conversion rates thanks to the enhanced user experience.

GBK now offers this frictionless embedded checkout experience solution to its merchants and eCommerce businesses on the MPGS Platform. In the launch phase,