NBK focus is on maintaining leadership in delivering innovative products: Al-Fulaij

NBK focus is on maintaining leadership in delivering innovative products: Al-Fulaij

KUWAIT: Salah Al-Fulaij, Chief Executive Office of the National Bank of Kuwait, Kuwait, said that NBK’s proactive digital transformation strategy and expansion of its digital infrastructure will continue to drive growth going forward. During an interview with “The Banker” magazine, Al-Fulaij stated that digital transformation is perceived as a springboard for regional growth and expansion, with a special focus on young demographics and retail businesses. When asked about expansion, Al-Fulaij responded that NBK follows a very successful market expansion strategy that started more than a decade ago.

“Today we are satisfied with our geographical coverage and enjoy a wide banking presence with an international footprint spanning the world’s leading financial centers in 13 countries”, he noted. “We continue to look at any potential opportunities that align with our strategic direction, create synergies with our existing operations and markets, and of course generate added value to our shareholders,” he added. Remarkable experience Al-Fulaij indicated that NBK had a very successful experience launching Weyay, the first fully digital bank in Kuwait, confirming that the group plans to introduce similar experiences in other regional markets to open new revenue streams.

Al-Fulaij also confirmed that the bank continues to expand its wealth and asset management market