Sohar International partners with Oman InFocus to unveil the hidden treasures of the Arabia’s deserts

Sohar International partners with Oman InFocus to unveil the hidden treasures of the Arabia’s deserts

Muscat: Reaffirming its commitment to socio-economic development, Sohar International has announced its collaboration with Oman InFocus to sponsor a groundbreaking documentary. The documentary will feature a new 3-part series titled "ARABIA UNTAMED," aiming to showcase Arabia's deserts and explore the past through rare archives, local folklore, and bold expeditions. The series will capture the present with contemporary adventurers, ecologists, and unique wildlife, finally glimpsing the future. Signing the agreement on behalf of Sohar International was Mr. Mazin Mahmood Al Raisi, Chief Marketing Officer at Sohar International, with Oman InFocus represented by Ms. Maisa Al Hooti, Managing Director of Oman InFocus.

Elaborating on Sohar International’s commitment to the nation, Mr. Ahmed Al Musalmi, Chief Executive Officer of Sohar International commented, “At Sohar International, it is within our strategic outlook to sponsor initiatives that promote environmental sustainability and place this beautiful nation on the international world map for wildlife tourism and conservation efforts. With international expertise and a local flavor, the potential outcome of this initiative will not only showcase the diverse abundant wildlife Oman has to offer but will also provide an avenue for young Omanis to pursue their passions in exploration, filmmaking, conservation, and beyond, thereby providing economic impetus to the