Commercial Bank hosts first webinar of 2022

Commercial Bank hosts first webinar of 2022

The webinar addressed the importance of communication in “Times of uncertainty- challenges or opportunities?” specifically in brand communications

Commercial Bank held a webinar on Monday, which addressed the importance of communication in “Times of uncertainty- challenges or opportunities?” specifically in brand communications.

Hussain Ali al-Abdullah, executive general manager, chief marketing officer and head (CB Premium Banking) at Commercial Bank along with Dr Boumediene Ramdani, associate professor (Innovation) at the Centre for Entrepreneurship at Qatar University, and Julian Treasure, founder and president of Julian Treasure, discussed the importance of communication in “Times of uncertainty” in light of what people have been through during the past two years specifically in brand communications.

The speakers were able to answer the most frequently asked questions surrounding communication in a challenging environment and gave an insight of how to turn challenges into opportunities. The webinar was moderated by Eman Ismail, marketing officer at Commercial Bank.

Al-Abdullah gave an overview of the history of communication, how has it changed in the last 20 years and the reason behind those changes.

He shed the light on how the technology changed communication forever and shared some valuable information regarding the future of communication and what lies ahead.

Al-Abdullah also