Mastercard partners with Geidea to expand access to world-class payment solutions in Saudi Arabia

Mastercard partners with Geidea to expand access to world-class payment solutions in Saudi Arabia

Riyadh, Saudi Arabia: Mastercard has partnered with Geidea to offer consumers and businesses greater access to advanced card and payment solutions. Through Mastercard, Geidea will extend its range of services and products, operating as an issuer. As part of the agreement, Geidea will leverage Mastercard’s leading-edge technology to issue BIN ranges and enable consumers, merchants and fintechs across the Kingdom to benefit from innovative payment solutions. The partnership will contribute to the advancement of Geidea and Mastercard’s digital enablement ecosystems through the creation of a diverse selection of BIN Sponsorship offerings. Underlining both entities’ commitment to transforming the Kingdom into a hub of innovation, the agreement will also lead to greater fintech enablement across the country and wider region, bolstering the Saudi and MENA digital economies. “At Mastercard we leverage technologies to modernize and deliver innovative solutions that unlock the true potential of inclusive growth and bring more people into the digital economy. Our multi-rail expertise and expanding suite of programs and services designed to enable the fintech ecosystem to build, launch and grow. Together with Geidea, we will empower consumers, merchants and fintechs to take full advantage of state-of-the-art payment solutions,” said Adam Jones, Country General Manager, MENA Central.