PepsiCo partners with AstroLabs and collaborate with MCIT

PepsiCo partners with AstroLabs and collaborate with MCIT

Riyadh: In line with the Kingdom’s vision to diversify the economy by 2030, PepsiCo — one of the leading global food and beverage manufacturers — has collaborated with AstroLabs, an ecosystem builder in the MENA region, and Ministry of Communication and Information Technology (MCIT) to launch an innovative new offering for local SMEs. The entities have joined forces to establish the ‘Scale Up Accelerator’ program in Saudi Arabia, empowering entrepreneurs across the Kingdom to fulfill the potential of their businesses.

Fully aligned with Vision 2030, the strategic partnership marks the latest step taken by PepsiCo and AstroLabs to prepare young Saudi entrepreneurs and businesses for success. Launched in mid-January 2023, the program plans to invite 100 entrepreneurs to accelerate their online ventures into full-suite e-commerce businesses.

Crucially, the program will provide up-and-coming startups across the Kingdom with an instructive platform to accomplish their business goals. It will offer access to vital mentorship, as well as educational and training opportunities, equipping them with the tools to succeed in the modern world of business and work.

Participants will be engaged in an affirming environment that fosters growth and development, with experienced and accomplished experts sharing their insights and key learnings. Participants will be exposed to