Saudi, Indian banks sign MoU to bolster trade

Saudi, Indian banks sign MoU to bolster trade

Saudi football boom shows no area is off limits for investors: EFG Hermes KSA CEO

LONDON: International investors only need to look at the rise of the Saudi football league to see the opportunities available for them in the Kingdom, according to a top executive of financial services company EFG Hermes.

Speaking to Arab News at the firm’s Saudi Forum in London, Saud Altassan insisted that venture capitalists should be looking at every sector in the Kingdom as the Vision 2030 initiative continues to deliver reforms — with the Saudi Pro League the most eye-catching.

Altassan  — the CEO of the company’s Saudi division — credited the plan as delivering a “complete overhaul” of the Kingdom’s economy, making it easier for firms like his to attract investors.

The executive also told Arab News that EFG Hermes was looking to expand its operations in the Kingdom, including moving department heads to the Saudi capital.

Reflecting on the increased attention paid to Saudi Arabia thanks to several high-profile football transfers — including Cristiano Ronaldo and Karim Benzema – Altassan said: “Maybe a few years ago, nobody would have thought the Saudi football league would be that relevant. Now, it’s extremely relevant. 

“But I would think the same for other markets.