The Royal Commission for AlUla to join global leaders gathered at 54th World Economic Forum annual meeting in Davos, Switzerland

The Royal Commission for AlUla to join global leaders gathered at 54th World Economic Forum annual meeting in Davos, Switzerland

- Held under the theme ‘Rebuilding Trust,’ WEF will see RCU join more than 100 governments, major international organisations, and 1,000 of the world’s most important companies to address key economic, social, and environmental challenges

AlUla, Saudi Arabia: The Royal Commission for AlUla (RCU) will once again attend the World Economic Forum (WEF) Annual Meeting, taking place in Davos, Switzerland, from 15-19 January.

The 54th edition of WEF will host national leaders, investors, economists, academics, media figures, businesspeople, and politicians to help find solutions to our world’s most critical environmental, social, and economic issues.

Over five days in Davos, located in the eastern Swiss Alps, RCU and other Saudi entities will engage with WEF attendees through a series of high-level discussions, bilateral meetings, panel sessions, and official receptions.

Centrally located on Davos Promenade, RCU’s pavilion will host sessions designed to explore global challenges and expand upon the successes encountered as part of AlUla’s comprehensive regeneration, with topics including Building Resilient and Community-centric Economies, and Beyond the Hype: Implementing a Circular Economy, among others.

With an eye-catching design that reflects both the cultural and physical landscape of AlUla, the RCU Pavilion will be an inspirational attraction at WEF 2024. It will draw visitors to discover more