“We Got Funded!” Saudi-Based NOMU Raises US$5 Million In A Seed Funding Rounds To Transform MENA’s FoodTtech Supply Chain

“We Got Funded!” Saudi-Based NOMU Raises US$5 Million In A Seed Funding Rounds To Transform MENA’s FoodTtech Supply Chain

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.





NOMU, a Saudi Arabia-based foodtech supply chain platform, has raised US$5 million in a seed round. The funding was led by DIV Capital, a Beirut-based family finance office that provides personalized investment services, and Core Vision, a Riyadh-headquartered company founders investor.

Established in 2022, NOMU is a business-to-business (B2B) tech startup, that essentially offers inventory sourcing, storage and delivery services to hotel, restaurant and cafe (HoReCa) businesses in the MENA region. The startup's underlying vision, however, is to transform the regional food and beverage (F&B) industry using tech-enabled tools.

The funds raised by NOMU are thus intended to be used to introduce financing solutions as well as a plethora of tech-enabled tools that will cater towards the region's HoReCa sector. "As we allocate new funding towards NOMU's geographical expansion, we're paying close attention to regional and international foodtech trends," Shehab Mokhtar, co-founder and CEO of NOMU, tells Entrepreneur Middle East. "Our priority will be technology and product development by implementing an artificial intelligence for document automation (AIDA) ultimate assistant, a software-as-a-service (SaaS) solution, as well as an artificial intelligence (AI) assistant procurement chatbot. AIDA offers unique functions such as