Going “Beyond Banking” in the UAE: Report

Going “Beyond Banking” in the UAE: Report

Banking solutions that go beyond traditional services are going to be an “important battlefield” for banking in the UAE.

A new report by Arthur D. Little and M2P analysed responses from about 2,000 UAE retail bank customers to determine how consumer forces are changing banking in the UAE. The report suggested that UAE banks are now going “beyond banking,” tapping into growth territories beyond financial services.

It found that 61% of banking customers were willing to use a beyond banking proposition by their primary bank. The most attractive opportunities in this space included entertainment, education, retail, and food.