Microsoft UAE customers share digitisation success stories

Microsoft UAE customers share digitisation success stories

- The company continues to successfully promote economic growth, generate jobs, and foster innovation and entrepreneurship in the Middle East.

- Executives from DP World, Etihad, and Zand value ability of local Azure infrastructure investments to unify strategy, increase efficiencies, optimise costs, and deliver scalability, agility, and business continuity

Dubai, United Arab Emirates – Microsoft customers today shared their digital transformation success stories as the company celebrated the third anniversary of the launch of its UAE data centres. Microsoft chose the UAE as its first destination to create hyper scale data centres in the region, and three years since their launch, Microsoft’s Azure locations in Dubai and Abu Dhabi have accelerated digital transformation across industries and proven themselves to be potent catalysts of economic growth.

“AI capabilities, powered by the Microsoft Cloud, allowed us to unify our sales and customer relationship management strategy,” said Mohammed Absar, VP Enterprise Systems, at DP World, one of many stakeholders to tell tales of their organization’s renewed ability to engage, empower, optimise, and transform.

A study by IDC predicts that the UAE Microsoft Cloud ecosystem, including partners and cloud-using customers, will generate new revenues of some US$27 billion over the next four years. And through the cloud, Microsoft