160,000 flyers choose Emirates Premium Economy in a year
- Date: 01-Aug-2023
- Source: Zawya
- Sector:Financial Services
- Country:UAE
160,000 flyers choose Emirates Premium Economy in a year
Emirates is celebrating a banner first year of full-service operations with over 160,000 customers having traded up to fly in Emirates Premium Economy since it was introduced in August 2022.
The airline is providing travellers more opportunities to experience its highly-acclaimed Premium Economy product which is currently available on flights to 11 cities, with the list growing to 13 cities by the end of the year, as more retrofitted aircraft with refreshed cabins roll into scheduled service.
Since Emirates debuted its Premium Economy Class, customer response has been overwhelmingly positive with demand exceeding expectations and bookings growing month on month, demonstrating its appeal to a broad range of traveller segments who want to try out its understated luxury and meticulously elevated experience at great value.
Solo travellers
Nearly half of customers flying in Emirates Premium Economy are solo travellers venturing off for holidays, while couples and families constitute the other half.
More than 60% of customers who booked to fly in Premium Economy in the last year were also loyal Emirates Skywards members and regular customers of the airline.
Emirates currently flies its A380s with the latest Premium Economy cabins to London Heathrow, Sydney, Melbourne, Auckland, Christchurch, Singapore, Los Angeles, New York JFK, Houston, San Francisco