Al-Futtaim IKEA highlights products that have become more affordable due to inflation

Al-Futtaim IKEA highlights products that have become more affordable due to inflation

- Al-Futtaim IKEA has teamed up with INGO The Agency to launch a campaign that shines a spotlight on the brand’s commitment to keep products affordable for customers

Al-Futtaim IKEA is fully aware of the economic challenges that many of its customers are facing. With the aim of creating a better everyday life for more of the many people, the region’s leading Swedish retailer is making a conscious effort to maintain current prices providing affordable and sustainable home furnishings to its customers.

“As a company, we understand the importance of affordability in today's economy. With this campaign, our goal is to remind consumers that Al-Futtaim IKEA is committed to keeping prices low while still providing well designed functional products. We want to showcase the efforts we make to ensure that our products remain accessible to everyone and make a better everyday life for more of the many people”, says Carla Klumpenaar, IKEA’s Al-Futtaim GM Marketing, Communication, HF and Retail Design in UAE, Qatar, Egypt and Oman.

Hence, for Al-Futtaim IKEA, it was important to highlight the several products that have had no price changes overtime and remained affordable. More than 80 products in total have not been affected by price increases which includes