Banks in UAE and Qatar have the highest reputation in GCC

Banks in UAE and Qatar have the highest reputation in GCC

Banks in the UAE and Qatar lead the GCC playing field in terms of reputation. That is one of main revelations from a report from KPMG, which sheds light on how customers perceive the region’s banking sector. Emirati-based banks are in the lead for their reputation, setting them apart from peers in other GCC countries. That means that UAE banks were found to have the highest net positive sentiment, measured through a model that captures online feedback and mentions. Qatar, on the other hand, lands the top spot for overall net sentiment, followed by Bahrain in second.

Source: KPMG, DataEQ, GCC banking sentiment index

KPMG’s report, billed as the first of its kind in the region, analyzed nearly 4 million posts on X (formerly Twitter) over the span of one year. With this data, the researchers gained an in-depth view of what banking customers really think about their banks. When it comes to online conversations in relation to banking, Saudi Arabian banks saw the highest amount of exchanges between customers and their banks, according to the data, with a response rate of 58.6%, significantly higher than the GCC average of 31.3%. Oman and Kuwait ranked second and third. These