Edelman Trust Barometer: Unshakeable trust in the UAE

Edelman Trust Barometer: Unshakeable trust in the UAE

- Strong trust in UAE has enabled a sense of cohesion and unity, compared to descent from distrust to acute polarization globally

- More than two thirds of respondents in the UAE are optimistic about economic prospects

Abu Dhabi, United Arab Emirates – The UAE has once again emerged as one the most unified and trusted countries in the world, according to the 2023 Edelman Trust Barometer.

The latest report, which surveys 32,000 respondents in 28 countries, found that despite global challenges such as conflict, food insecurity, and climate change resulting in a polarized society, there is unshakable trust in the UAE.

The UAE is ranked the third most trusted country in the world, and all four institutions the index measures trust in (government, business, NGOs, and media) saw significant trust levels. Government once again topped the list as the most trusted institution at 86 percent, followed closely by business at 78 percent. In comparison, business is the only trusted institution globally.

The driver of this high levels of trust in the UAE is a reflection of respondents believing that the government, businesses and NGOs are seen as competent and ethical. As a result, UAE ranks high amongst economic optimism – 72% of respondents believe