“Empowering women and driving economic growth: how female leaders are set to take 30% of the MENA Tech industry”

“Empowering women and driving economic growth: how female leaders are set to take 30% of the MENA Tech industry”

The tech industry has traditionally been male-dominated, but in recent years, women have been increasingly making their mark in the sector, particularly in the field of technology. The MENA region, in particular, has seen a rise in the number of women taking on leadership roles in real estate tech companies, paving the way for a more diverse and inclusive industry.

According to a report by McKinsey, gender-diverse companies are 25% more likely to have above-average profitability compared to their peers. This suggests that the rise of women leaders in the real estate tech industry could have significant economic benefits for the MENA region.

One such leader is Anastasia Denisova is the CEO of Realiste MENA, a proptech startup based in Dubai that uses artificial intelligence to digitize global housing markets and make them more efficient, transparent, and attractive to property investors. Realiste MENA covers 20 cities worldwide, including Dubai, New York, London, and Riyadh, and aims to expand its presence to over 30 additional cities by the end of 2023. Under Anastasia's leadership, Realiste MENA has integrated with 27 real estate developers in Dubai, attracted more than 50,000 users, and increased monthly revenue in Dubai from zero to $1M by the end