Gartner says worldwide pc shipments declined 30% in first quarter of 2023

Gartner says worldwide pc shipments declined 30% in first quarter of 2023

DUBAI, UAE. — Worldwide PC shipments totaled 55.2 million units in the first quarter of 2023, a 30% decrease from the first quarter of 2022, according to preliminary results by Gartner, Inc. An unfavorable combination of oversupply and continued low PC demand due to economic uncertainties and a lack of purchase motivation led to the second consecutive quarter of historic year-over-year decline.

“PC pricing pressures intensified during the quarter as vendors offered considerable discounts to clear inventory,” said Mikako Kitagawa, Director Analyst at Gartner. “To drive demand, vendors temporarily reduced average selling prices (ASPs) of PCs already in the channels, but ASPs of new PCs shipping into the channels remained elevated due to inflation-driven supply chain cost increases.”

“Essentially, PC vendors pursued a strategy to protect margins rather than to pursue market share by lowering prices,” added Kitagawa. “ASPs will increase moderately in 2023 as vendors pass the cost increases for new PCs entering the channel to end users.”

The top vendors in the worldwide PC market remained unchanged in the first quarter of 2023, with Lenovo maintaining the No. 1 spot in shipments with 23.3% market share (see Table 1).

Table 1. Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q23 (Thousands of