Himel embarks on an ambitious expansion in MENA

Himel embarks on an ambitious expansion in MENA

- Planning to tie up with partners in the Maintenance, Retrofit and Overhaul segment

- Launches a managed channel partner programme

Dubai (UAE): Himel, a global manufacturer and provider of reliable and safe electrical products, has embarked on expanding to the rest of the Middle East and North Africa and is also planning to enter the retrofit/replacement market in the region.

“Historically, the UAE has been the key strategic location for the electrical vertical, and it remains so for Himel. Moreover, the country is an important destination for the brand owing to its emergence and booming tourism,” Shrinivas Chebbi, the global head of Himel Business, said on the sidelines of the recently concluded Middle East Energy 2023.

“UAE is a great example of where ambition is built and executed. We work very well with our strong channel network over here. A lot of our new products are being launched here with many new engagements made,” he said.

Several ambitious plans are also in the works for the brand across the Gulf region. Himel has started operations in the Kingdom of Saudi Arabia and is already establishing its partner and channel networks. Chebbi believes that Himel can scale at a swift rate in the kingdom since