How the UAE is cementing its fintech hub status

How the UAE is cementing its fintech hub status

Image courtesy: SOPA Images/ Getty Images Can you elaborate on the strategic importance of UAE in eToro’s global expansion plans, and what factors contributed to the decision to establish a presence in the region? As a global platform with a user base from over 100 countries and offices in multiple locations, looking at where we saw growing client demand meant the idea to expand our presence in the Middle East was a natural step in our global expansion. eToro’s long-term strategy for the Middle East is built on recognising the region’s enormous growth potential, especially given its tech-savvy population and approach to both traditional and digital assets. The Middle East, particularly the UAE, is rapidly emerging as a hub for technological innovation and financial services, which aligns perfectly with our mission to make trading and investing accessible to everyone. Gaining a presence in the UAE has been a multi-year project for eToro and a logical step for us, as the UAE has grown to become a renowned global financial centre and a bridge between East and West. We have found Abu Dhabi offers a supportive business ecosystem for financial services companies like eToro, and the