Liv. becomes first neo-bank in the UAE to offer digital IPO subscription platform to customers

Liv. becomes first neo-bank in the UAE to offer digital IPO subscription platform to customers

- Part of Emirates NBD Group’s digital-first approach to enhance IPO subscription experience

- Individual investors to enjoy seamless, paperless journey from subscription to payment

Dubai: Following the launch of Emirates NBD’s end-to-end IPO subscription website for individual investors earlier this year, Liv., the digital bank by Emirates NBD, has become the first neo-bank in the region to offer its customers convenient in-app access to IPO subscriptions. The initiative, launched in strategic collaboration with Dubai Financial Market (DFM), aims at supporting investor participation for upcoming listings and reflects Liv.’s first-to-market ethos built on pioneering digital innovation, all centered around one key premise: to help customers manage their finances and their lifestyle on one App.

Liv.’s single window platform will support investors’ journey at every step, from enabling prospects to register their interest for upcoming IPOs to providing information related to the IPO covering key highlights, listing dates and different ways to subscribe and more importantly, the ability to complete their payment journey on the App itself. The seamless, single interface enables completely paperless subscription in just a few clicks, making the process quick and paperless.

Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking & Wealth Management, Emirates NBD, said: “With financial awareness taking centre