Mastercard and SimpliFi join forces to enable innovative B2B payment solutions across MENA and Pakistan

Mastercard and SimpliFi join forces to enable innovative B2B payment solutions across MENA and Pakistan

Dubai, UAE: Mastercard has partnered with SimpliFi, the leading regional Cards as a Service (CaaS) platform, to enhance digital payment adoption in the Middle East and North Africa (MENA). CaaS is an up-and-coming card-issuing model that enables companies to easily develop and launch card services as part of their business offering. With demand for digital payments rapidly accelerating in the region, along with the shift towards cost-effective payment solutions, this strategic partnership will empower businesses to bring to market Mastercard-enabled payment products and services in record time. SimpliFi empowers businesses to have financial ownership by enabling them to issue payment cards to streamline business operations and drive new revenue streams. They serve as a single API for fintech companies, telcos, retailers, SaaS platforms and merchants who can integrate with SimpliFi and launch and run a card payments program with ease. In addition to enablement of card products, SimpliFi is rapidly expanding its product suite into other payment services in line with its strategy to offer a wide spectrum of payment solutions. “Mastercard has been at the forefront of innovation, actively supporting fintech companies and businesses in bringing new customer-centric payment solutions to market with speed and ease. We are delighted