Mastercard & First Abu Dhabi Bank sign exclusive long-term partnership

Mastercard & First Abu Dhabi Bank sign exclusive long-term partnership

Mastercard and First Abu Dhabi Bank (FAB), the largest bank in the UAE, have inked an exclusive long-term global partnership, building on their long-standing collaboration, in Eastern Europe, Middle East, and Africa (EEMEA) region. The landmark deal spans four markets, the UAE, Saudi Arabia, Oman, and Egypt, and will see the market leaders join forces […]Mastercard and First Abu Dhabi Bank (FAB), the largest bank in the UAE, have inked an exclusive long-term global partnership, building on their long-standing collaboration, in Eastern Europe, Middle East, and Africa (EEMEA) region.

The landmark deal spans four markets, the UAE, Saudi Arabia, Oman, and Egypt, and will see the market leaders join forces to further fuel the region’s digital payments ecosystem.

The large-scale collaboration will enable FAB to drive accelerated growth and innovation in the UAE and scale expansion plans in international markets. The partnership will deliver unique and disruptive products, services and solutions that are customized for the bank’s priority consumer, SME and commercial segments, offering them more choice, flexibility and benefits.

The partners will harness new frontier technologies such as Artificial Intelligence (AI) to revolutionize the customer experience and drive efficiency, harnessing Mastercard’s global expertise and the power of Mastercard’s Global Center for Advanced