Ministry of Economy welcomes Krush Brands to UAE

Ministry of Economy welcomes Krush Brands to UAE

Abu Dhabi: The Ministry of Economy announced one of the first businesses to join the landmark NextGenFDI initiative - Krush Brands, a full stack food technology, multi-kitchen food service company. The announcement comes three weeks after the launch of the global initiative in collaboration with seven strategic partners and representatives of key national entities in the UAE. Under the initiative, Krush Brands will relocate its global headquarters to the UAE with an aim to triple its growth by creating 700 jobs within two years, in addition to moving its technology arm from Europe to the UAE.

H.E. Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, said: “The UAE’s vision aspires to promote FDI flows to the new economic sectors. In line with this vision, NextGenFDI is set to cement the country’s efforts in building a successful economic model based on knowledge and innovation. The Ministry of Economy continues to work alongside its strategic partners to attract new companies to our market and promote business activity and innovation, in accordance with our wise leadership’s directives and the Principles of the 50, thus consolidating the UAE’s position as a leading global FDI destination.”

H.E. added: “Krush Brands joining the