Ministry of Economy welcomes Krush Brands to UAE under NextGenFDI initiative

Ministry of Economy welcomes Krush Brands to UAE under NextGenFDI initiative

ABU DHABI, 2nd August, 2022 (WAM) -- The Ministry of Economy announced one of the first businesses to join the landmark NextGenFDI initiative - Krush Brands, a full stack food technology, multi-kitchen food service company.

The announcement comes three weeks after the launch of the global initiative in collaboration with seven strategic partners and representatives of key national entities in the UAE.

Under the initiative, Krush Brands will relocate its global headquarters to the UAE to triple its growth by creating 700 jobs within two years and moving its technology arm from Europe.

Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, said, "The UAE's vision aspires to promote FDI flows to the new economic sectors. In line with this vision, NextGenFDI is set to cement the country's efforts in building a successful economic model based on knowledge and innovation. The Ministry of Economy continues to work alongside its strategic partners to attract new companies to our market and promote business activity and innovation in accordance with our wise leadership's directives and the Principles of the 50, thus consolidating the UAE's position as a leading global FDI destination."

The NextGenFDI initiative complements other initiatives, such as the National Programme for