New Salesforce research finds UAE marketers determined despite headwinds

New Salesforce research finds UAE marketers determined despite headwinds

Dubai, UAE: — Salesforce (NYSE: CRM), the global leader in CRM, has released its eighth annual State of Marketing report. In the report, UAE marketers say their work provides increasing value despite macroeconomic and labor headwinds. The report also reveals how marketers in the countries surveyed are adapting to changes in privacy regulations — all while managing more data sources than ever before.

86 percent of UAE marketers say their work provides greater value than it did a year ago. However, they face an uphill battle in an uncertain economy: 19% of UAE marketers cited budgetary constraints and 59% agreed that customer expectations are more difficult to meet than they were a year ago.

To help meet the moment, marketers are focusing on:

- Experimenting with new marketing strategies / tactics

- Balancing personalization with customer comfort levels

“Organisations in the UAE are increasingly looking to their CMO and their marketing teams to meet the challenge presented by customers’ digital-first expectations. There are also growing concerns about budgetary restraints and the ability to do more with less in the face of global economic headwinds, and the need to accommodate evolving data privacy requirements to prepare for a cookieless future,” said Robbie Kearns, Senior Regional Vice