OMA Emirates Group partners with UnionPay International to develop SoftPOS solution for the Middle East and Pakistan

OMA Emirates Group partners with UnionPay International to develop SoftPOS solution for the Middle East and Pakistan

OMA Emirates Group , the leading provider of payment systems and solutions, announced their collaboration with UnionPay International to develop SoftPOS, a Point of Sale (POS) solution in the Middle East and Pakistan that will increase the acceptance of touch points significantly across these regions. The innovative SoftPOS solution will be very cost-effective and secure and transform NFC-enabled (Near Field Communication) smartphones into a POS, offering POS Acquirers in the region a much-needed economical solution in line with UnionPay’s strategy towards digitization. Payment made through SoftPOS will be safe and secure, just as it would be through a physical POS terminal. With SoftPOS, contactless payment will be seamless for merchants and SMEs to adopt, allowing businesses to overcome issues with cash handling and other operational challenges that occur due to the exchange of physical currency/tender/money. SoftPOS can eliminate the requirement for in-store cash registers and enable business owners to use portable smart devices such as mobile phones and tablets as payment terminals for contactless payments. SoftPOS can also provide an improved customer experience along with new possibilities for the retail sector to utilize their human resources more flexibly. Commenting on the partnership, Niranj Sangal, Group CEO of OMA Emirates Group