Optimistic on growth and the impact of AI

Optimistic on growth and the impact of AI

- Optimism: Nearly three-quarters (73%) of CEOs in the Middle East, and 81% of GCC CEOs, expect regional economic growth to improve in the coming year, far outpacing their global counterparts (44%).

- Resilience: Geopolitical conflict is one of the primary concerns for regional CEOs, along with inflation, and cyber security threats.

- Reinvention: 48% of regional leaders believe that their company won’t be viable in 10 years if they continue on their current path.

- Generative AI: 73% of CEOs in the region believe GenAI will significantly change the way their company creates, delivers and captures value in the next three years. And almost half indicated they have already changed their tech strategy to leverage its opportunities.

- Climate change: Leaders acknowledge that companies must play a leading role in pushing forward the region’s ambitious climate goals, with 36% identifying climate change as a key driver for corporate change in the next three years.

Dubai, UAE – Middle East CEOs are optimistic about revenue growth, but almost half of CEOs don’t believe their business will be economically viable a decade from now if they don’t transform in the face of technology disruption and climate change. That is according to PwC’s 27th Annual CEO survey