PwC Middle East identifies top trends driving the region’s banking ecosystem

PwC Middle East identifies top trends driving the region’s banking ecosystem

Dubai, UAE: PwC Middle East hosted its inaugural Financial Services Horizons - Annual GCC Leadership Meet featuring guest speaker Brett King – Australian futurist, best-selling author and co-founder of Moven who shared insights on the need for digital transformation and disruption in the financial services industry and key trends that will shape the Middle East’s banking ecosystem.

The three-day meet hosted by PwC’s Financial Services practice leaders offered a unique platform for banking and financial services professionals to discuss new developments in global banking and debate on growth areas for banks in this region. The conversations focused on the transformation taking place in financial services, importance of customer integration, evolution of payments and digital wallets and challenges with growing digitalisation.

During the keynote session, Mehryar Ghazali, Financial Services Leader at PwC Middle East, and Brett King explored new approaches on how the structure and culture of financial organisations in the Middle East must shift. This included designing the workforce of the future, building the skills of the future, training and sourcing digital savvy talent, building innovative cultures from the top-down and embracing risk in experimentation. Committing to cloud services would be underpinned by advancement in cloud regulation which is essential for higher