SALAMA’s ‘Kind Beings of Dubai’ campaign concludes with record engagement across social media platforms

SALAMA’s ‘Kind Beings of Dubai’ campaign concludes with record engagement across social media platforms

- SALAMA awarded shortlisted participants with AED 1000 each day for the entire duration of the campaign.

Dubai, United Arab Emirates: Islamic Arab Insurance Company ("SALAMA"), the UAE's largest Shari'ah-compliant Takaful solutions provider, has concluded its 22-day social media campaign titled ‘Kind Beings of Dubai.’

Running from September 19 until October 10, ‘Kind Beings of Dubai’ called on the emirates’ residents and visitors to share stories of extraordinary acts of kindness. The unique campaign received nearly 600 submissions, with SALAMA selecting the most transformative to win a AED 1000 voucher each day. Stories demonstrated how kindness can have a great impact on society, touching hearts and even saving and transforming lives.

Launched following the 'Care is Easy' campaign, which paved the way for a dialogue on the importance of kindness towards support staff, domestic workers and dependents, 'Kind Beings of Dubai' was launched to acknowledge and reward the notion of inclusivity that remains at the core of the emirate's community spirit. Complementing the Dubai-wide initiative, SALAMA has recently launched the Essential Benefit Plan – A DHA-licensed offering tailored to meet the needs of employees with dependents who earn less than AED 4000 per month.

‘Kind Beings of Dubai’ has successfully generated one million plus