The Backbase Engagement Banking Platform is now available on Microsoft Azure Marketplace

The Backbase Engagement Banking Platform is now available on Microsoft Azure Marketplace

- Platform will empower banks in GCC to focus on developing solutions that meet the needs of their customers and employees rather than spending time on building commodity services

Dubai: Backbase, the global leader in Engagement Banking, has partnered with Microsoft to make its innovative Engagement Banking Platform available on Microsoft Azure Marketplace.

Backbase began its collaboration with Microsoft in 2021, involving integrating its Engagement Banking Platform with Microsoft Cloud for Financial Services, an industry-specific, integrated set of cloud solutions, with the Backbase Engagement Banking Platform serving in the engagement layer and fully using Azure’s underlying capabilities.

With Microsoft’s leading solutions for employee productivity, security, and compliance and Backbase’s pioneering platform for enabling seamless customer journeys, banks now take advantage of a fully integrated financial services offering. They can also spend more time focusing on developing what their customers and employees want and less time building commodity services.

Backbase’s Matthijs Eijpe, Regional Vice President EMEA, said: “Backbase is delighted to make our Engagement Banking Platform accessible to a much wider audience across the GCC via Microsoft Azure Marketplace. By leveraging the unique expertise and experience of both companies, we are able to provide a seamless pathway for banks and other financial institutions to achieve