The importance of beauty tech for the future of the beauty industry

The importance of beauty tech for the future of the beauty industry

Dubai, UAE – Beauty Tech, is an emerging new tech trend encompassing AI and AR-powered virtual try-on technologies and diagnostics that has already helped hundreds of beauty brands grow their sales figures dramatically while increasing customer engagement and brand visibility.

Cosmetics and humans have a very long history. Egyptians, 7,000 years ago, saw beauty as a sign of holiness, using copper carbonate to create green eyeshade as just one example. To the Greek philosopher Plato, beauty was indistinguishable from philosophy, while the ancient Chinese pioneered fingernail painting. Tribes in Africa—as elsewhere—have used face paints and other elements of cosmetics to denote affiliation, roles, and status and across the years, poets, painters, and philosophers have weighed in on the role of beauty in cultures around the world. Virtually everywhere, cosmetics in one form or another, for both men and women, have played a role. While the birth of Beauty Tech can be traced back to early paint and photoshopping applications on desktop computers, it really took off with the more recent advent of AI and AR technologies, literally changing the world of beauty as we once knew it.

“Although beauty tech dates back to the days of boxed computer programs, it’s only recently