Top Findings From Amazon Payment Services’ White Paper On The Spending Preferences of Gen Z From the UAE, KSA, and Egypt

Top Findings From Amazon Payment Services’ White Paper On The Spending Preferences of Gen Z From the UAE, KSA, and Egypt

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Amazon Payment Services has published a white paper that compares the spending preferences of Generation Z (born 1997-2012) with that of other generations, such as Millennials (born 1981-1996), and discusses the influence of Gen Z as its spending power grows.

The white paper entitled "Understanding Generation Z" is based on research conducted by Sixth Factor Consulting, and sponsored by Amazon Payment Services, which surveyed over 1,800 respondents across the UAE, KSA, and Egypt.

"The Gen Z demographic has immense potential to drive future business growth for merchants, making it an important customer segment for businesses to secure," said Peter George, Managing Director for Amazon Payment Services in the Middle East and North Africa (MENA). "The analysis in this paper presents Gen Z's attitudes toward digital payments covering also other relevant industry topics in MENA, can be used by merchants to connect effectively with this audience, in order to drive healthy, and sustainable growth."









Peter George, Managing Director, Amazon Payment Services MENA. Source: Amazon Payment Services

Here are the top findings from the "Understanding Generation Z" white paper sponsored by Amazon Payment Services:



More than half of research