Total Economic Impact study: gfknewron delivers a 345 percent return on investment after only three years

Total Economic Impact study: gfknewron delivers a 345 percent return on investment after only three years

- Gfknewron enables brands to reduce 30% of time spent on root cause analysis.

Dubai, United Arab Emirates – Manufacturers and retailers are increasingly faced with the challenge of adopting a data-driven approach to keep up with changing consumer demands and seize growth opportunities. A new commissioned Forrester Consulting study showed that a composite organization, based on interviewed customers, leveraging the digital data platform gfknewron improved their market value, reduced operational costs, and increased the efficiency of their marketing campaigns – payback on investment took place after less than six months.

Consultants of the research and advisory company Forrester have conducted a Total Economic Impact™ study of GfK’s data platform gfknewron. The platform helps decision makers in the tech and durables industry to safeguard decisions, gain flexibility and future-proof their business using up-to-date data. Use cases range from planning market entries to tailoring marketing campaigns to improving category management. The Forrester study compiles insights from interviews with gfknewron users from the Tech and Durables industry. Forrester aggregated the interviewees’ experiences and combined the results into a single example composite organization, a large B2C brand that uses the three propositions gfknewron Market, gfknewron Consumer, and gfknewron Predict.

In the Middle East region, GfK is