UAE Business: Al Bayader in tie-ups to empower the GCC’s circular economy – Gulf Digital News

UAE Business: Al Bayader in tie-ups to empower the GCC’s circular economy – Gulf Digital News

Al Bayader International, the global manufacturer of sustainable food packaging, has announced strategic partnerships with global leaders in sustainability to accelerate and empower the GCC’s circular economy.

Al Bayader also launched innovative sustainable products complementing the focus of the UAE to promote the circular economy and lead the industry towards more a sustainable, resilient, agile and efficient future.

These new strategic initiatives were announced at the Private Label and Licensing Middle East (PLLME) event at Gulfood Manufacturing 2022.

Digital infrastructure

As a regional leader for sustainable food packaging in the region, Al Bayader International is particularly focusing on leveraging digital infrastructure to enhance the nation’s circular economy. This was underpinned by a partnership signed with the award-winning R-Cycle initiative by the German company, Reifenhäuser.

Spearheaded by the company, the R-Cycle initiative provides the infrastructure for a digital product passport that holds all relevant data about a product’s materials and preferred end-of-life options. All products will be tagged with a marker, such as a QR code or a digital watermark, which can be scanned at the time of waste disposal or in recycling plants to place the product in the best end of life area. This ensures higher efficiency of recycling and higher quality of sorting.