UAE Business: Oman Insurance Company rebrands as Sukoon – Gulf Digital News

UAE Business: Oman Insurance Company rebrands as Sukoon – Gulf Digital News

Oman Insurance, a leading insurer in the UAE and GCC, has rebranded itself as Sukoon. The company unveiled the new corporate logo at the iconic Burj Khalifa on October 6, 2022.

The grand reveal happened at an event attended by the company’s Chairman, board members, partners and members of the press.

Expressing his opinion on the unique milestone, Abdul-Aziz Abdulla Al Ghurair, Chairman of Sukoon, said: “With a vision to develop local expertise and a solution to protect people, my father Abdullah Al Ghurair launched Oman Insurance in 1975, almost half a century ago. A lot has been achieved and much impressive progress has been made in all these years to prepare ourselves for the future of insurance. Today, the company is amongst the best, strongest and most customer-centric insurers in the region. It is the right time for us to reflect these changes and our values in a new brand.”

Sense of security

Sukoon means peace of mind in Arabic, Urdu and Hindi - the 3 most widely spoken languages in the region. The brandmark represents two human hands coming together, vividly depicting a sense of security and protection for customers, reflecting again peace of mind with the brand.

Explaining the journey of the