UAE Business: SwissBorg enters the UAE to redesign the banks of the future – Gulf Digital News

  • Date: 28-Nov-2022
  • Source: Gulf Digital News
  • Sector:Financial Services
  • Country:UAE
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UAE Business: SwissBorg enters the UAE to redesign the banks of the future – Gulf Digital News

SwissBorg, Europe’s leading cryptocurrency wealth management app, has launched in the UAE, to offer the safest and easiest app to invest and earn interest on assets through Web 3.0.

The award-winning app’s formula for mass adoption is two-fold — simplicity and automation — to help anyone regardless of age or skills, become a community member. SwissBorg brings more than six years of expertise to the UAE, introducing a digital asset management app that takes the guesswork out of crypto investments.

In the first year of its operation, the organisation raised AED200 million ($54.45 million) via a successful Initial Coin Offering across 146 countries from 25,000 individual contributors across the globe. Today, the platform has 700,000 active users across multiple countries, having established strong relationships with various banks with fiat gateways for 16 currencies and credit cards.

Crypto popularity

In the UAE, the adoption of cryptocurrencies has gained popularity, with both local and international players in healthy competition. According to Gemini’s 2022 report ‘Global State of Crypto’, 35% of the UAE population have adopted some form of crypto tokens, compared to 17% uptake in developed nations. And of the part of the population that has not yet invested, 32% are likely to purchase crypto in