Vision Golfe 2024: Axel Baroux, Regional Director of Business France (Middle East) – Entrepreneur

Vision Golfe 2024: Axel Baroux, Regional Director of Business France (Middle East) – Entrepreneur

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"Our ambition has been to organize the largest and the best business event between France and the GCC countries," says Axel Baroux, French Trade and Invest Commissioner to the UAE, and Regional Director of Business France (Middle East), when talking about Vision Golfe, an annual event that fosters trade cooperation between France and the GCC countries.Following the successful inaugural edition in 2023, this year's event is scheduled for June 4-5, 2024, at the French Ministry of the Economy, Finance, and Industrial and Digital Sovereignty in Paris."We've already got very strong economic ties [between France and the GCC], but the idea is to grow them even further, to develop business and investments," adds Baroux. "Our trade exchange is already at about EUR25 billion annually, our cross investments are similar, but we believe that we can do even better."Baroux expects the event to open new avenues for commercial partnerships between France and GCC countries. "This event will present a lot of opportunities within networking sessions, workshops, panels, concrete B2B meetings, and dedicated business connections between both public and private sector companies," he says. "All businesses are welcome to join, the event is