In the Era of Covid, Great Customer Experience Requires a Resilient Supply Chain

In the Era of Covid, Great Customer Experience Requires a Resilient Supply Chain

Great Customer Experience Requires a Resilient Supply Chain

In our Covid-era environment, you need to be nimble

By Bill Hobbs , Chief revenue officer, Anvyl@hobbs_bill

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A seamless customer experience begins long before a shopper buys your product in a store or receives their online order. Their experience, positive or negative, hinges on the strength of your company's supply chain. A disruption at any point in sourcing, production or logistics can result in out-of-stock merchandise or delayed deliveries--and ultimately, a disappointing customer experience.  

Prior to the Covid-19 pandemic, only 10 percent of companies were on track to building customer-centric supply chains, according to a global survey by Accenture. The report highlights serious supply chain challenges that have intensified with the ongoing crisis, including inflexibility, poor ecosystem design and siloed technology architecture. 

Companies within the