Generation Start-Up: Vezeeta “” the healthcare app that turns patients into consumers – The National

Generation Start-Up: Vezeeta “” the healthcare app that turns patients into consumers – The National

Generation Start-Up: Vezeeta - the healthcare app that turns patients into consumers. The Egyptian company is seeking further funding as it eyes new markets in Africa and South-east Asia. Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises' CE-Ventures, Saudi Technology Ventures and IFC. Amir Barsoum is one entrepreneur looking to eradicate the fear and indecision, using technology to empower consumers to also make more-informed healthcare decisions.. In every experience of the healthcare industry, patients are weak and not informed, and we believe our role is to change that.. "We're in the business of converting patients into consumers," says Mr Barsoum. The app matching patients with doctors is free for users but the business charges healthcare providers a transaction fee that depends on the specialisation and location.. While Egypt and Saudi Arabia are the company's biggest markets, recording a "strong pick up" in demand over the past 18 months, Mr Barsoum says, Vezeeta is now eyeing expansion into new markets beyond the Middle East, with plans to enter Africa and South-east Asia in early February.. "We're more comfortable with emerging markets but there's global opportunities," Mr Barsoum, from Egypt, says. ". As long as