Gulf Insider speaks to Shaikh Abdulla Al Khalifa, Director of Communication at Zain Bahrain on Corporate Sustainability (CS) initiatives.

Gulf Insider speaks to Shaikh Abdulla Al Khalifa, Director of Communication at Zain Bahrain on Corporate Sustainability (CS) initiatives.

The three things that Zain stands for is people, digital innovation and leveraging being part of Zain Group in launching new services and solutions.. Tell us about the Corporate Sustainability (CS) activities that Zain has recently launched, particularly the E-waste National Initiative.. Being the first organization in the Kingdom launching such an initiative on a national scale since 2011, we have signed up a strategic agreement with the Crown Industries who basically deals with recycling.. The initiative will make sure that the youth gains knowledge on the corporate level, the various trends and will also support them in their university studies.. We have collaborated with the Supreme Council for Women and Clever Play for this initiative..